Masthead Resources

Aaron Zwas - President


Aaron Zwas - President

Aaron Zwas founded Zwas Group in 2003 with the belief that the structured analysis of organizations is a key contributor to strategies that maximize the ROI of mergers and acquisitions. Aaron has specialized in organizational efficiency and supporting technologies for over a decade, and he places a special emphasis on repeatability and transfer of knowledge to his clients.

Aaron built his reputation as a large-scale strategy and PMO specialist via the hotel acquisitions of The Blackstone Group. These efforts included several brands (Waldorf Astoria, Hilton, LXR Luxury Resorts, and Extended Stay Hotels) and several notable resorts, including The Boca Raton Resort & Club, The Boulders Resort & Spa, El San Juan, and El Conquistador Resort.  His greatest value is added in fast moving and/or high stakes environments that require a well-articulated vision, immediate/on-time results, and the strength to implement detailed strategies under challenging circumstances.

Aaron Zwas has a Bachelor’s Degree from Ithaca College’s "Organizational Communication, Learning, and Design" program at the Park School of Communications. He has been a faculty advisor to the program since 2005. Aaron received his license as an RSA/Cambridge Teacher of English as a Foreign Language, is a member of the Society for Advancement of Consulting, and is a member of the International Society for Performance Improvement. Zwas Group is an approved consulting contractor for the State of New York.

Aaron complements his consulting career as a published travel writer, as a social media and technology enthusiast, and with healthy doses of pinball and live music. He lives in Hoboken, NJ with his wife and two sons. You can follow Aaron on LinkedIn, Twitter, Facebook, via his Google Profile, and on the Digital Street Smarts blog.